Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / BMW / 2006
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We open on a sunroof of motor vehicle. Clouds and bridges pass overhead as the BMW travels down the autobahn. A jet aeroplane travels a few thousand feet overhead and we notice its white contrail [vapour trail] against the deep blue sky. The car accelerates effortlessly and overtakes the jet’s vapour trail. A feat made infinitely easier due to the presence of its legendary new V10 engine. The title reads: The new BMW V10.
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