Action speaks louder than words. So we decided to go beyond a conventional awareness campaign and let car owners take their first step towards e-mobility. How? With a game of dice: smart electric drive Carsino. The game show where you scrap your car, press it to a dice and then play with it in a giant game of dice against other car drivers in order to win a smart electric drive. Supported by international influencers we created an extensive campaign on social media around the event. From the intial search for candidates over tons of content videos to the online live stream of the final event.

The campaign took place on social media. We started with the search for candidates who were willing to let go off their old combustor car. A teaser film and application calls from international influencers led to thousands of applicants. The final four then teamed up with the influencers from their country and said good bye to their beloved car. Dozens of content videos were created: introductions, the last trips in the car, the scrapings and many more. Then they were ready for the game show. On the 10th of September in the Bavaria Filmstudios the great live event took place. In front of a live audience our candidates tossed their old cars from a 6 meter high ramp in order to win the smart electric drive. The event was streamed live on Facebook, Youtube and Twitter. In the end Xavier, our lucky champion from the Netherlands won the smart.

- more than 1,1 million live-views

- over 10 million media impressions

- No.1 hashtag on Twitter on the day of the event

- all smart electric drive out of stock with a time to delivery of more than 10 month