Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008
Overview
Entries
Credits
Execution
Imitations of a Volkswagen’s front and back wheel where placed in the archways. Together with each arch the wheels created the form of a New Beetle car.A poster underneath invited the spectator to the Volkswagen stand at the Bologna Motor Show.
Outcome
In the first week of the trade show, the number of visitors to the Volkswagen stand was 27% higher compared to the year before – in the second week even 32%.
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