Cannes Lions

BONELESS WINGS

TAXI CANADA, Toronto / BOSTON PIZZA INTERNATIONAL / 2012

Film

Overview

Entries

Credits

Overview

Description

When Boston Pizza wanted to add boneless chicken wings to their menu, we knew that we needed to do it differently than everyone else. So we created “Terry Peters,” a world-renowned food innovator who reimagined boneless chicken wings as ALL MEAT WINGS, his latest food innovation.

Similar Campaigns

12 items

Lockdown Whopper

SAATCHI & SAATCHI SOUTH AFRICA, Cape town

Lockdown Whopper

2020, BURGER KING

(opens in a new tab)