Cannes Lions
REDIFFUSION DY&R, Mumbai / MIDLAND BOOKSHOP / 2007
Overview
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Outcome
The bookshop received a tremendous response. Many tourists who had seen the little book turned up at the bookstore and commended its efforts (not to mention they bought a lot of books!).Students, teachers and parents who visited the bookshop all wanted a copy of the little book to keep.Most of all, the book cemented Midland’s image as the only bookseller who knows and loves its books.
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