Cannes Lions

BOSS LEGEND BLEND COFFEE

CYBERAGENT, Tokyo / SUNTORY HOLDINGS LIMITED / 2008

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Overview

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Overview

Description

September, 2007. "BOSS LEGEND BLEND" a product which has a "Legend" in its name has been released.This project has been designed through the concept of the product and has been launched toward the consumers as "The Legend Room" which takes in "Escape Game," a game content which started to become popular within the internet.We were able to hold out ten minutes of mystery solving time, and for the consumers to feel BOSS LEGEND BLEND’s legendary feeling and quality, through trial and error of trying to escape and through the direction to give out the impression of the legendary taste.

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2021, SUNTORY HOLDINGS LIMITED

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