Cannes Lions
JTQ, Tokyo / HENNESSY / 2011
Overview
Entries
Credits
Description
KRUG, the ultimate champagne maison since 1843, requested a measure to promote its noble philosophy to its royal customers.
The start was to understand and define KRUG’s philosophy, which has been succeeding through memories inherited over a very long period of time.4 values of KRUG philosophyA Unique Taste / Assemblage / Ultimate Craftsmanship / Obsession for Details
Execution
Highest Condition.To make the best use of copper material, we designed to fit the bottle with only 3 mm space inside to keep cooling without using any water or ice.Kimono Motif.To express the world-view of brand, a motif of a Kimono was used. The long stretched curved line, the shape looks like the inner collar of a beautiful woman wearing the Kimono, expressed with elegance and lustrous charm.Graceful Carriage.The variant curvature design that can only be achieved by handcraft is the intentional design to lead people to serve in natural way with both hands and create a graceful carriage.
Outcome
Media Coverage.Various media covered this “perfect harmony” by assemblage of the respective histories and craftsmanship of KRUG and Gyokusendo.
Many inquiries.
Obtained many inquiries and this bottle cooler will be put on the market at the end of March with limited stock.
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