Cannes Lions

BOUNCE

LEO BURNETT, Melbourne / PROCTER & GAMBLE / 2010

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This year spring came a little early to a grey and gloomy park in heart of Toronto. Taking socks, t-shirts, scarves and other items of clean laundry, we fashioned them into colourful flowers and scented them with Bounce Spring & Renewal dryer sheets.

We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover that the source of the spring fresh scent was something that they can bring to their own laundry.

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