As a part of our communications concept, evolve pleasure through magic realism, we let guests compare our product with other/different big screens at the event. Futhermore even real/live dancers on stage do not look as good as BRAVIA.

The impact desired (breaking assumptions such as “live” is better than TV) was achieved and people understood that with Bravia, a real event is not necessarily better.

Everybody, from client to each guest was clearly impact.6 Bravias where sold right away.The day after the event, 350 TVs where sold, reaching the monthly forecast.

50% came along to the event (for this kind of event 25% is the average)