Cannes Lions

BROTHERHOOD

RSA FILMS, New York / BUDWEISER BUDVAR / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Budweiser's iconic Clydesdales make a stellar comeback in this simple, heartfelt spot directed by Bud veteran Jake Scott. The commercial follows a single Clydesdale on her journey to become a fully fledged draught horse and the skill and dedication it takes to get there.

Execution

It is a licensed use of Fleetwood Mac's "Landslide."

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