How to experience what it would be like to spend a week-end, rockstar-style, in the Budweiser loft (a loft fully furnished and decorated entirely in Bud's colours)? By inviting viewers to drop by the virtual Budweiser loft, where they could enter the contest based on an innovative multi-faceted Internet campaign including a viral marketing component.Marketing objectives: To spread the Budweiser Loft experience. Target: 18-29 male skew.