In March 2002, we repositioned and relaunched Budweiser online as a cool, up-to-date, entertaining destination for beer fans. The site overall mirrors our mainline campaign: "True". In addition to repositioning the brand, the site provides a place for Bud fans to connect with each other - much the same way they do over Buds in the real world. Through the use of Peer-to-Peer tools, new games, and fresh content - all wrapped in a fully flashed environment - the new Budweiser.com gives Bud's "True" customers a great place to congregate online.