Spikes Asia

Cheer TV

HAKUHODO, Tokyo / OTSUKA / 2016

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Case Film
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Overview

Entries

Credits

Overview

Background

In the past, only a handful of popular events from the Inter-High-School Championships — Japan’s Olympics for high-school students — were broadcast. We felt a way was needed to share the once-in-a-lifetime moments of these athletes in every event.

Execution

A staff of more than 1,700 people using more than 107 video cameras and mobile Wi-Fi technology streamed the heat of the battles from all 5,000 competitions in all 30 events live throughout Japan. Competition results and highlights were also posted, putting all the tournament’s information in everyone’s palms.

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