Cannes Lions

But make it Mzansi

TBWA\HUNT\LASCARIS, Johannesburg / SPOTIFY / 2021

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Overview

Entries

Credits

Overview

Idea

Spotify partnered with us to promote their various Premium offerings to young South Africans. The idea was a simple one:

Music makes any moment better. And South Africa has some pretty unique music moments. So we brought some of South Africa’s most unique listening occasions to life in a way that feels fresh and distinctly South African, yet undeniably Spotify.

Execution

South Africa – or Mzansi as we like to call it – is a country with its own unique aesthetics and music styles. We also need absolutely no reason to turn up the volume and get down to our favourite beats. From work, to school, to doing the household chores, to being stuck in traffic, to wherever really, any time is music time in Mzansi.

Around the world, Spotify has become a symbol for what is cool, on trend and at the cutting edge of popular culture. So, when the world’s favourite listening platform partnered with us to promote Spotify Premium here in Mzansi, we knew we’d need to create something fresh and uniquely South African.

We created a vibrant, bold and fresh illustration style to bring our most unique local listening occasions to life. These illustrations were rolled out online across most social platforms.

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