Can’t Silence a Cure for AIDS

For the past 3 decades, the cultural conversation has been dominated with talk of managing AIDS with drugs. However, the technology for a cure exists, but no one is talking about it. The silence around a cure is literally killing us. We need to stand up and make some noise about it.

We ignited a social media campaign that urged people to Shout Cure AIDS.

#Shout Cure AIDS was about shouting your own personal reason for why the world needs a cure now.

-All media was owned, earned, and shared. The campaign was executed across 3 main initiatives: social, fundraising, and grass roots

-Branding established the voice, the look, and the architecture for the RFTCA

-researchfoundationtocureaids.org told the in-depth story of the development of a cure and RFTCA’s mission

-Facebook offered a bulletin board for the RFTCA message

-Instagram amplified the message with shareable content (#SHOUT CURE AIDS)

-Twitter kept the conversation alive

-Fundraising events (Avenue Cure) provided a platform for cultivating relationships with donors and supporters (Perez Hilton, Alan Cumming, Miss Peppermint and more)

-Symposia established credibility with the scientific community

The Cure Roundtable gave voice to people from today’s AIDS community, many of them non-traditional and under the radar, including caregivers, artists, prison system experts, women and mothers.

Within weeks

-Time spent on the website surpassed industry benchmarks

-Increased Facebook followers by XXXX%

-Increased Instagram followers by XXXX%

-Overall engagement increased from O to XXXX%

-Nearly 2,000,000 social media impressions

Overall

-Forged relationships and support of celebrities including Perez Hilton, Miss Peppermint, Alan Cumming, and human rights photographer, Daniel Jack Lyons.

-Built alliances with medical and scientific leaders including: Columbia University, New York Blood Center, Ichan School of Medicine at Mount Sinai, Aids Healthcare Foundation, the HIV film, 90 Days, the Centers for Disease Control, Jocelyn Elders, MD, former US Attorney General under President Clinton, Joe O’Neill, MD, Mph, MS, former Director, Office of National AIDS Policy under President Bush and Kenneth Cashkin, MD, a pioneer of the first anti-retroviral therapy. These are just a few of the visionaries who came on board to support the mission of bringing a cure to the world.