Cannes Lions

CAR CATALOGUE APPLICATION

LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2011

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Overview

Entries

Credits

Overview

Description

We used technology to create a catalogue like no one had ever seen before.

Execution

But it's no fun reading a catalogue. That's why Street Eveo was actually a game.

To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs.

The first ones to come across gifts got to keep them. And in the meantime, they learnt about Punto Evo and its features. Simple!Plus, Street Evo showed people the way to the nearest dealer and allowed them to make an appointment for a test drive.

Outcome

In just a week, more than a million signs were spotted, turning this 'small' catalogue into Fiat’s biggest outdoor campaign ever.Fans loved it and experts too (it was chosen Spanish App of the Year by the users).It’s already the most seen catalogue in Fiat's history, and will be used as a platform for future launches all over the world.

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