Cannes Lions

CAR INSURANCE

EURO RSCG BRUSSELS, Brussels / ING BANK / 2008

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Overview

Entries

Credits

Overview

Execution

Impact comes from the 3D 36m2 and 16m2 posters with big faces crying and giant handkerchief-boxes. Experience comes also through the opportunity for passers-by to get handkerchiefs from regular size boxes pasted on two-metre-square posters in big stations.

Outcome

Huge Commercial results. End of February: 4.5 times monthly objective of simulations at www.ing.be

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Visiting Hours

180LA, Los angeles

Visiting Hours

2023, COX COMMUNICATIONS

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