Cannes Lions

CAR INSURANCE

THE MARTIN AGENCY, Richmond / GEICO / 2003

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Overview

Entries

Credits

OVERVIEW

Description

To sustain interest in this continuing character, who happens to be a lizard, we decided to make him even more human. We also used the humour GEICO is known for.

Outcome

The spots are working exceptionally well. Leads are high and 8 in 10 people say that they've seen a gecko in a GEICO spot.

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