Cannes Lions

CAR ONE

LEO BURNETT ARGENTINA, Buenos Aires / CAR ONE / 2012

Film

Overview

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Overview

Description

In Argentina, when we buy a used car, we do not consider the aspect of the car as much as whom the previous owner was. We all want that car that had a little use, that had old people as owners, or that was kept parked in a garage for a long time.The commercial tells the story of a youth’s car; a car that suffers different damages due to the lifestyle of its young owner. But finally, the car protagonist of our story ends up being the car next to it; a car that, while the other one was suffering, was just parked there, not being used much.

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