Cannes Lions

Cat Calming Radio

BBDO TORONTO / MARS / 2019

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In researching cats and anxiety we discovered that the same principles that humans use for making music can be applied to the sounds and development cycles unique to different species – including cats. Broadcasting online at catcalmingradio.com, the station plays a continuous stream of music created by species-specific musician David Teie. Each track is composed using a series of calming noises that are scientifically proven to have a calming effect on your cat.

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