Cannes Lions

Cat Calming Radio

BBDO TORONTO / MARS / 2019

MP3 Original Language
MP3 Original Language
Case Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

N/A

Execution

In researching cats and anxiety we discovered that the same principles that humans use for making music can be applied to the sounds and development cycles unique to different species – including cats. Broadcasting online at catcalmingradio.com, the station plays a continuous stream of music created by species-specific musician David Teie. Each track is composed using a series of calming noises that are scientifically proven to have a calming effect on your cat.

Similar Campaigns

12 items

2 Cannes Lions Awards
For When It's Time

ENERGY BBDO, Chicago

For When It's Time

2021, MARS

(opens in a new tab)