We live in a world where love is uncertain. Taking this as an opportunity, Amazon India decided to inspire young lovers. By narrating a real heart-warming story of a 100 year old man who is still in love with his late wife, Amazon.in conveyed a message that true love is a bond that should be cherished forever.

The campaign was executed by releasing a film. It was promoted on social platforms namely Twitter, Facebook and YouTube from 7-16th February, 2016 i.e. a week prior to Valentine’s Day to generate buzz on social media.

The heart-warming film made youngsters interact with the brand through tweets and comments. Several websites, and a TV talk show voluntarily covered the story. Young couples expressed their love by uploading their photos along with the hashtag - #CelebratingEndlessLove. Brand awareness lift was the highest from the age group 25-34 while the overall social media reach of the campaign was 39 million media impressions.