Cannes Lions

Give

LUCKY GENERALS, London / AMAZON / 2018

Film
Film
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Overview

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Overview

Description

We open on a woman receiving a video message from a young girl, which prompts her to order a gift for the child through her Amazon App.

We then cut to a fulfilment centre and an Amazon box. As it travels down the conveyor-belt, the iconic smile on the side of the box begins to sing Roger Hodgson's international hit 'Give A Little Bit'. Lyrically perfect, the song captures the thought that goes into every gift bought through Amazon - a sentiment we brought to life in a new recording with a choir of different voices, sung by our boxes.

We then cut to see hundreds of boxes singing in harmony as they journey across the world.

The spot closes on the girl from the beginning of the film, who watches a light aircraft come into land before being handed her gift by an Amazon delivery driver.

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