Cannes Lions

CENTAURE DE DIAMANT

R'PURE STUDIO, Paris / REMY MARTIN / 2011

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Overview

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Credits

Overview

Description

Our studio was asked to create the new Rémy Martin’s premium range of cognac for the Asian market.

Execution

The final design keeps the carafe light yet luxurious, breaking all existing heavy cognac carafe codes while still remaining within Remy Martin's traditional DNA. The carafe is developed under an automatic glass-blowing machine, which makes it unique of its kind for its category.

The studio's design translates the carafe into a sublime and luxurious Jewel case holding the noble "Diamant”. Due to its success in Asia, we have designed the secondary packaging as if the Diamant was to be offered as a gift, creating a new ritual in the way it is offered and also sold on-trade.

Outcome

Generous, seductive yet functional, this tailor-made gift pack is meant to please all fine Remy Martin’s cognac connoisseurs. With a first successful launch in Singapore, Centaure de Diamant's modernity has seduced and should soon be launched in the rest of Asia. The press has also created a lot of buzz around something that they call '“the jewel of the Rémy Martin collection”'.

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