Cannes Lions

INCH BY INCH SUPER BOWL

FRED & FARID NEW YORK, New York / REMY MARTIN / 2023

Film
Film

Overview

Entries

Credits

Overview

Execution

We started with the style of the original movie to evoke the intensity and inspiration of the speech, but used a modern camera style and edit to make it feel lived in and approachable. To elevate the quality and storytelling, we dramatized moments with quick cuts and dramatic movements, shaping a story that was at once inspirational but also relatable. The approach focused on highly stylized scenes that emphasize passion and teamwork. Together, this style tracks not only the main narrative, but weaves other stories while showing that no matter your quest, if you are part of a team, you can achieve excellence.

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