Cannes Lions

CERVEZA SOL

LOWE, Mexico City / CERVECERIA CUAUHTEMOC MOCTEZUMA / 2003

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A SOCCER FAN WAKES UP IN THE MIDDLE OF THE NIGHT TO COVER HIS WIFE'S EARS WITH PLUGS. HE BEGINS REHEARSING AS IF WATCHING A SOCCER MATCH, MAKING THE USUAL NOISES. THE PLUGS WORK. HIS WIFE NEVER WAKES UP.

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