Authenticity is a thing that most people want, but few people achieve. One of them is Chivo Lubezki, the best cinematographer in Mexican history.

Implementation. The ad was aired on Oscar night, after Chivo received his third Oscar in a row.

Timeline. After Oscar night, the ad was aired constantly on TV and Social Media.

Placement. TV and Social Media.

Scale. The fact the ad was first aired on Oscar night, achieved a big number of people seeing the commercial.

Reach. The fact the ad was first aired on Oscar night, achieved a big number of people seeing the commercial.

Engagement. After the ad was aired, it was shared by a big number of people via Social Media.

Impact. This ad was the most celebrated by Mexican people because of Chivo.