Cannes Lions

CHANGE THE WORLD

AFRICA, Sao Paulo / ITAU / 2013

Case Film
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Overview

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Credits

Overview

Description

The film shows all of the institutional projects sponsored by Itau, Brazil's largest private bank. The instutitional concept of Itau is "The world changes, and Itau changes with you". The song "Change the world" a hit immortalized in Brazil by Eric Clapton's version, was re-recorded especially for this film, to reinforce the bank's committment to the changes in the modern world and their effects on the lives of Itau clients.

Execution

Itau Bank bought the copyrights license of “Change the World” music with no lyrics alteration and adapted it with another singer for this film.

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