Cannes Lions

CHAPSTICK LIPBALM

ANDERSON DDB HEALTH & LIFESTYLE, Toronto / WYETH / 2005

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Two men look like they’ve been mountain climbing, having extremely chapped lips and faces. The announcer says, "It's one of the harshest climates in the world". A female skiier enters, applies Chapstick and demonstrates that the setting is a ski hill. Announcer says, "So don't get caught without your Chapstick."

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