The creative idea began with the insight that fancy, formal Easter clothing is a poor fit when paired with messy Cheetos,® which might ruin your clothes. Not only that but a lot of Easter events, such as Easter family dinners, are serious, formal occasions where Cheetos fans are discouraged from snacking. So we decided to create fancy Easter clothing that was Cheetos friendly. Cheetos as a brand is known for being mischievous, so our Easter clothes would have to be as humorous as they were fashionable. This meant clothes that help you clean your hands after eating Cheetos, clothes with hidden pockets for storing Cheetos, and even clothes that help you open bags of Cheetos in secret. We felt that by coming up with these clothing innovations, we’d show fans that Cheetos is a great snack to enjoy this Easter.

The first prototype was a pair seersucker pants with multiple layers of napkins sewn into the lap. When your hands get Cheetos® dust on them, you can wipe your hands on your pants and then tear off one of the layers.

The second prototype was a ladies’ muffler made with sound-muffling fabrics, which allows you to place a Cheetos bag inside it and open it without anyone hearing the crinkling of the bag.

The third prototype was a pair of elegant ladies’ gloves that are actually three pairs of gloves in one. So when you get Cheetos dust on your gloves, you can just remove them to reveal a clean pair underneath.

The fourth prototype was an ascot with a hidden pouch for hiding Cheetos. The pouch serves as a hidden bag right under your mouth.

The final prototype was a blazer with a refillable pocket of Cheetos-dust-cleaning napkins inside. The napkins are disguised as a pocket square.

When the prototypes were complete, we created an online campaign that allowed fans to like their favorite piece of clothing on Facebook for their chance to win the item.

The campaign is still ongoing, but so far we’ve had a total of 738,081,957 impressions. We’ve also had 15.6 million total video views of our social videos that debut select clothing prototypes. Not only that but we’ve had 28,500 people enter our contest to win one of our Easter-clothing prototypes via Facebook.