In Cheffy, we hear the voice of a humble timid Swedish IKEA spokesperson. He promotes the kitchen event. In keeping with IKEA’s belief that we can all have the home we want, he notes that IKEA can help you become a better cook. Even chef like. He proves it by using chef lingo like mirepoix, then goes into a Gordon Ramsay inspired tirade, which is completely out of his shy happy character. Even the Announcer at the end gets in on the action during her read.