Cannes Lions

CHERRY COKE

McCANN ERICKSON BELGIUM, Brussels / COCA-COLA / 2004

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We see a young man testifying on how he trains his tongue. We see how he puts this into practise at the gym, the fight club and at his power training sessions. The reason why he is in training is shown onle at the end. He exercises his tongue to drink Cherry Coke.

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