The perfect place for advertising a teeth whitening chewing gum was found, after we looked deeply into the high-paced lifestyle of our target group. More and more coffee is drunk in paper cups "to go". Therefore it was the perfect medium to advertise, because the bottom of the cup was unused so far.

During the promotion period, all surrounding vendors, supermarkets and other shops, ordered 5.8% more "Extra White" chewing gum. Our cooperative partner, the coffee chain Woyton, got a lot of positive, but unquantifiable feedback. And we had many of our foreign offices calling, because they wanted to use the promotion in their own countries.