We used the Christmas Greeting to create a huge display all the capabilities of the agency in all aspects: Creativity, integration of media and international awareness.A great number of reports published by the end of 2008 confirmed that the two most relevant events were Obama’s victory in the US Elections and the crisis outset.Nevertheless, there was another important event: After eight years on the international limelight, George W. Bush was leaving the presidency on January 19th.The agency, well aware of the importance of this moment, decided to dedicate its traditional Christmas greeting to organize Bush’s worldwide farewell party.

• More than 1,500 parties were thrown in 317 cities in 50 countries.

• Some of them in cities as distant as Montevideo, Melbourne, Usuahia, Shanghai, Reikiavik o Belém.• The Cuban rum Habana Club organized two macro parties in Roma and Milan, introducing special cocktail recipes.

• We got enormous impact in different media for a value of 153.000 euros. Some prestigious media as the American CNN reported extensively on this original initiative.

• More than 10.000 references in blogs and social networks.

• 74,829 visitors and 255,744 page views.