Cannes Lions

CINEMA TICKETS

McCANN ERICKSON, Madrid / COCA-COLA / 2005

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Overview

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Overview

Description

Harry Potter is a film based on the power of magic so we came up with the idea of a blank card, with no text. A magic card. So in order to read the text you had to use a trick. The magic trick was rubbing the surface with a wet cloth. But of course the text would disappear again after a while.

Outcome

No response was expected in any way by this action. However Coca-Cola got a lot of congratulations calls.

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