Cannes Lions
McCANN ERICKSON, Madrid / COCA-COLA / 2005
Overview
Entries
Credits
Description
Harry Potter is a film based on the power of magic so we came up with the idea of a blank card, with no text. A magic card. So in order to read the text you had to use a trick. The magic trick was rubbing the surface with a wet cloth. But of course the text would disappear again after a while.
Outcome
No response was expected in any way by this action. However Coca-Cola got a lot of congratulations calls.