Spikes Asia

CITY-PROOF YOUR SKIN

DDB GROUP SINGAPORE, Singapore / JOHNSON & JOHNSON / 2017

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Case Film

Overview

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Credits

Overview

Background

Environmental aggressors, like heat, humidity, wind, cold and pollution, can wreak havoc on your skin by dehydrating and damaging it. Unless you use Neutrogena Hydro Boost, which is specifically designed to counter this. We needed to prove this to jump-start slowing sales in Taiwan and across the region.

Execution

Live stunt/installation The environment of 5 cities was recreated in real-time using projection mapping. This was live-streamed on social media and the microsite. Smart billboards with environmental sensors Each Weather View digital billboard visualized aggressor levels at its location and generated matching dynamic discounts. The higher the aggressor levels, the higher the discount. Weather-triggered programmatic ads On mobile and social, we tracked weather patterns to serve up messages and offers to potential users.

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