The production process was fairly simple - we endeavored to shoot our shoes much like you would photograph a beautiful insect or a museum relic. We shot our product front and back to emphasize the idea that we are celebrating these shoes as historically important pieces. And we knew our brand lovers would appreciate our attempt to treat their well-loved New Balance Classics like museum art.

The Classic brand is one of New Balance's fasting growing line of footwear. Every month, the company dusts off dated models from the '70s and '80s and recreates them for the next generation of sneaker lovers who want to connect with a brand that cares more about how things are made than about the latest tech trends or top athletes.