In 2012 Havaianas celebrated its fiftieth anniversary in the market and launched a limited edition that donated 100% of its profit to UNICEF.

The product's inspiration was the turnaround that took place in the 90s, when people had the idea of turning the Havaianas soles upside down, creating one-colour flip-flops that make the brand take off.

And to celebrate, we created an integrated campaign around the theme "Turnaround to help".