This game for the Coca-Cola site in Singapore is pretty simple in concept, but certainly not in execution or play. The best thing about it is what it does for the brand. The game-players understand unconsciously that all of these characters are lovable polar bears in various stages of winter dress, as is appropriate for polar climates. The user plays the bartender who waits for customers to wander into his establishment. As each customer sits down, they are served a tall glass of Coca-Cola. It is the bartender's task to use his tap to keep each glass from being emptied. As time goes by, more and more patrons enter and the bartender must keep on his toes to make sure no one is neglected. Once three glasses are empty, the game ends. The user earns points for filling the glasses and for each second he stays in business. The top 10 scores are posted with the users' names. The setting is a 'polar bar' to get across the brands' positioning that Coke is extremely refreshing and to compliment the polar bear icon that has been so well received in the tropics.