Coca-Cola Blastbeat, a school business program for teens, allows users to set up and run music companies and supports new music talent. Digital support was developed to communicate and build a community of teens, driving awareness, support and involvement. Dramatic growth within the social networks (bebo) created an opportunity to tap into this audience online building brand equity. Adding to the program we created Awards allowing members to vote for their favourites. Online advertising and sponsored profiles drove awareness while profile content drove community.

18,818 profile views 41,440 video plays 2,632 song downloads1,092 fans Advertising CTR 0.9%