Cannes Lions

COCA-COLA

JWT BRAZIL, Sao Paulo / COCA-COLA / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We built a 10 meter long Xylophone made of Coke glass bottles, installed it on Maresias Beach, one of the busiest places during the Summer. People could interact whichever way they wanted with the piece, making live music from the open Coke bottles, and bringing to life the brand's idea of "Open Happiness".Touch the bottles, and let happiness touch you. Coca-Cola, Open Happiness.

Outcome

Over 100 videos were posted online during the first 2 weeks the message appeared on facebook. These videos have become viral pieces, travelling the globe in internet speeds that are hard to track down. The Coketone at Maresias Beach was seen and played by over 3,000 people during 2 weekends.

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