Cannes Lions

The Curse of Tilcara

DAVID, Buenos Aires / COCA-COLA / 2018

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Case Film

Overview

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Overview

Description

The whole country has been begging the champions to fulfull their promoise. So Coca-Cola made it possible reuniting the team and the FIFA WORLD CUP THOPHY in that remote little town.

Execution

To fulfill their promise, the 86’ World Cup champions needed to go back to Tilcara along with the World Cup Trohpy.

Coca-Cola made it possible thanks to the FIFA WORLD CUP TROPHY TOUR. We reunited a big part of the team and took it to Tilcara, the little town in northern Argentina, taking the local townspeople and the world by surprise.

Outcome

The event was boradcasted live by the main national media outlets, such us a FOX SPORTS, ESPN, MARCA, Clarín, La Nación, TyC Sports, El Trece and Telefé, making $13MM in earned media.

And it made a whole town –and a whole country- happy. Or at least that’s what we hope.

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