Cannes Lions

COLOR OF THE DARK

TENCENT, Shenzhen / TENCENT / 2018

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Case Film

Overview

Entries

Credits

Overview

Description

QQ first took notice of this appeal of visually impaired people in 2009. As back as during the PC-era, we started to meet this urgent need by promoting information accessibility technologies, and more features of QQ at the mobile end were optimized, such as OCR text recognition, QQ emoticon translation, security payment, adding contacts through Voiceprint Recognition and image interpretation. These features provide indispensable support for their daily life. As a result, QQ has become one of the most popular social networks among the visually impaired as they can use it to socialize online and are finally able to integrate into society. Moreover, with the help of these new features, they can generate infinite possibilities in their life that would otherwise be a gloomy one.

Execution

1?In 2010?QQ started to apply its information accessible features to its QQ app.

2?Since 2013, 1934 information accessible features have been installed to QQ app.

3?In January 2014, a team of engineers dedicated to information accessibility technologies for visually impaired people was established.

4?In 2016, featured functions such as OCR text recognition, QQ emoticon translation, security payment, adding contacts through Voiceprint Recognition and image interpretation started to provide substantial support for the visually impaired in their daily life.

5?In January 2018, we held the" COLOR OFTHE DARK" art exhibition dedicated for the visually impaired

Outcome

QQ information accessible features have been made available for 17 million visually impaired people. Features such as OCR text recognition, QQ emoticon translation, security of payment, adding contacts through Voiceprint Recognition, image interpretation can provide substantial support in their daily life. As a result, QQ has become one of the most popular social networks among visually impaired people in China. The“COLOR OF THE DARK" art exhibition has become a hit and attracted over one million exposures. With the help of QQ information accessible features, positive results have been generated: public prejudice against the visually impaired is on the decline, more and more of them are confident enough to embrace the infinite possibilities in their life.

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