Cannes Lions

COLOURS

OGILVY & MATHER INDIA, Mumbai / MADHYA PRADESH TOURISM / 2013

Case Film
Case Film

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Overview

Description

In India, we welcome people with colours. So to welcome tourists into the State of Madhya Pradesh, we have taken colours as a metaphor. And made all the main tourist attractions of tigers, erotic sculptures, palaces and religious monuments out of colour that the locals are throwing at the tourists. While most of it is visually evident, the song rendered in folk Indian music, describes the tourist attractions in greater detail.

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