Cannes Lions

TOURISM

FOOTCANDLES, Mumbai / MADHYA PRADESH TOURISM / 2011

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Description

In contrast to how general tourism advertising is done, Madhya Pradesh Tourism has always awed the audience by telling stories through unique and rich Indian art forms. And this time, the TVC that we have created is even more special.The reason being, we’ve taken an art form that’s in a dire need of revival. We’ve told the magical tales of the Indian State of Madhya Pradesh using hand shadowgraphy. This old and rich Indian art form is very well complemented with folk music that simply touches the heart. In short, the incredible tales are told incredibly. That too in true Indian art form

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