Cannes Lions

M P Tourism - Toys

OGILVY & MATHER, Bangalore / MADHYA PRADESH TOURISM / 2017

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The film showcases the various tourist destinations of Madhya Pradesh, a state in India. It uses old tin toys we all used to play when we were kids to highlight various tourist attractions of Madhya Pradesh. Because a tourist gets excited like a child after visiting this Indian state. It starts with showcasing tin Mowgli toy, the famous Jungle Book character climbing down a tree. Rudyard Kipling's Jungle Book, is based in Kanha Jungle, a tourist attraction in Madhya Pradesh. It then shows a tiger roaring and dears running. The temples or 'Orcha', the saarees of Chanderi and the delicious street food of Sarafa Bazar are shown then. Boating in the moonlit marble mountains, the magical Mandu Palace and the peaceful Shanti Stupa are finally shown where we see Buddhist Monks praying.

In the final frame we see cogs and wheels toy creating the logo of Madhya Pradesh Tourism.

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