Cannes Lions

TOURISM

OGILVY & MATHER, Mumbai / MADHYA PRADESH TOURISM / 2011

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The State of Madhya Pradesh is right in the centre of India. Getting inspired by which, we have always created advertising for promoting tourism for the State by using Indian art forms. This TVC is a touch more special because it doesn’t just use an Indian art form but it uses one that is in dire need of revival – hand shadowgraphy.

Executed by the only practicing artists in whole of Asia and one among very few in the world, this TVC tells the many magical stories of the State of Madhya Pradesh with a stunning use of hand shadowgraphy.

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