We partnered with Summit on the Summit, a charity climb of Mt. Kilimanjaro, and created a three-month programme that used HP technology to amplify the cause and raise awareness for the global clean water crisis.We started by creating a website literally as tall as Mt. Kilimanjaro that allowed fans to track the climb in real time. We outfitted the team of celebrities and activists with HP Expedition Technology so they could post their photos, videos and tweets on the site as they climbed.A TV-spot, a 19,340ft-tall banner and a Facebook Causes campaign pushed people to the site to donate water.

LA times called the promotion “The most socially mediated climb ever attempted…as such, brilliant positioning for HP.” Ecorazzi hailed it as an example of “21st century exploration.” The success of the promotion HP Expedition Technology turned a one-week climb into a media buzz that lasted over three months and garnered more than 153 million media expressions. Summit on the Summit became the number one cause on Facebook during the climb. The promotion raised over eight million litres of clean water—enough for 15,000 children for a year.