Cannes Lions
R/GA, New York / TARGET / 2006
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Description: The Design for All campaign emphasises Target’s continual commitment to well-designed everyday products and its outstanding designers. The core campaign premise is that good design should be made affordable and available to everyone. In the commercial, in the print ads, and on the sitelet, the many ways that design can inspire, shine, transform, seduce, and otherwise make the ordinary extraordinary, are brought to life with the visual language for which Target’s advertising is renowned. These ads draw connections between normally unrelated objects and people - demonstrating how good design can be found everywhere.
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