Cannes Lions
ER CIRCLE, New York / INTEL / 2003
Overview
Entries
Credits
Execution
The Circle media team conceptualised the creation of a unique environment where the CXO target audience could interact as a community. Circle media then approached numerous vendors with this concept and selected Forbes.com due to its favourable association within the target. Finally, the media team worked with Intel to recruit senior executives from partner companies to ensure a qualified base audience for this new budding community.
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