The main target of the work for Audi was to transfer the core business fields of this automobile company into a clear and easily understandable way to the internet.Furthermore a uniform structure and great user experience through all online channels should be implemented on www.audi.com, www.audi.de and all Audi dealers.The ChallengeCreation of a digital service, which supports and extends the brand valuesof Audi. Increase user experience, customer satisfaction and customer contacts by a clear and consistent navigation and structure.The SolutionRazorfish Germany developed a complex digital brand strategy to beconsistently applied on all web enabled, digital channels. We developed a concept to unify www.audi.com and www.audi.de. The integration of both sites increased the user experience and the service for the user with a uniform and consistent platform. A highly innovative technical solution to be scalable and expandable, including content management and editing functions for Audi employees. Theimplemented system saves time and reduces costs.The Razorfish add-on State of the art internet online presence and by concept, design and structure a clear differentiator from other competitors in the premium car market. www.audi.com and www.audi.de can be considered as role models for all Audi importers and therefore guarantee a world wide consistent " look and feel ".Enhanced user experience through optimized information architecture, user tests and innovative design.